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	<title>Blum Blog</title>
	<link>http://www.blumblog.com</link>
	<description></description>
	<lastBuildDate>Thu, 26 Jun 2008 18:57:55 +0000</lastBuildDate>
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	<item>
		<title>Charter Buckles</title>
		<description>




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  ...</description>
		<link>http://www.blumblog.com/uncategorized/charter-buckles/</link>
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	<item>
		<title>The BIG Privacy Issue - Part 2</title>
		<description>The following is the second half of a post I wrote earlier this week regarding behavioral targeting and the related privacy concerns. You can read the first half here if you haven't seen it already.




There are arguably four distinct types of Behavioral Targeting techniques currently being used:




	On-Site Targeting: The users ...</description>
		<link>http://www.blumblog.com/behavioral-targeting/the-big-privacy-issue-part-2/</link>
			</item>
	<item>
		<title>The BIG Privacy Issue&#8230;Part One of Two</title>
		<description>I’ve written in the past about the increasingly contested and complex issue of online privacy and behavioral targeting. Last week I was featured in an NPR piece discussing this issue within the context of a recent Charter Communications announcement that they would soon begin monitoring their users online activity and ...</description>
		<link>http://www.blumblog.com/behavioral-targeting/the-big-privacy-issuepart-one-of-two/</link>
			</item>
	<item>
		<title>Social Profits</title>
		<description>Last week, I wrote a post about the difficulty marketers and agencies are having in developing the right kinds of social networking programs, applications and content. In short, no one brand has cracked the code, despite the hyperactive assault in the form of thousands of failed applications and some high-profile ...</description>
		<link>http://www.blumblog.com/musings/social-profits/</link>
			</item>
	<item>
		<title>The Race to Nowhere</title>
		<description>It seems the bloom might be off the Facebook Application already… Numerous articles and blog postings have suggested recently that brands, agencies and developers alike continue to struggle with how to develop, launch and sustain effective social-network marketing programs. Shocking.
 
While the Facebook phenomena is a wildly interesting study about the ...</description>
		<link>http://www.blumblog.com/musings/the-race-to-nowhere/</link>
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